There are seasons where you can sprint.
And there are seasons where you’re just trying not to drop the baton.
Despite what the fitness industry often implies, training is not always the top priority and that’s not a failure.
Work ramps up.
A new project lands.
You’re travelling more than planned.
A new project lands.
You’re travelling more than planned.
Family needs attention.
An ageing parent.
A child struggling at school.
An ageing parent.
A child struggling at school.
Decisions that can’t be delegated or postponed.
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And somehow, in the middle of all this, you’re expected to:weigh out your macrostrack every metric and report to a coach who may have a fraction of your life experience or responsibility. Eventually, most people in their 40s or 50s realise something important: Fitness will always be part of your life but it doesn’t always get to be the focus of it.
That’s normal.
That’s adulthood.
That’s adulthood.
The quiet frustration nobody talks about
Here’s the problem I see over and over again.
You are training.
You are showing up.
But something feels… off.
You are showing up.
But something feels… off.
You start asking questions like:
- Shouldn’t this feel better by now?
- Am I actually getting fitter or stronger or just tired?
- Why do I keep picking up niggles, getting ill, or feeling run down?
- Why does all the advice seem aimed at 25-year-olds with no dependants and unlimited recovery?
You’re not ready to give up the activities you enjoy.
But they’re starting to feel harder than they used to and you don’t know why.
But they’re starting to feel harder than they used to and you don’t know why.
That uncertainty is exhausting.
Not because you lack motivation,
but because you lack clarity.
but because you lack clarity.
How do you break out of that stagnant cycle?
The answer isn’t “more motivation”.
And it isn’t grinding harder forever. The first step is deciding what actually matters right now.Not in theory.
Not in a perfect future version of your life.
But in this season. Then comes the real work: setting a clear goal aligned with how you want your life to feel different knowing that moving away from who you no longer want to be can be just as powerful as moving toward an ideal version of yourself.
And it isn’t grinding harder forever. The first step is deciding what actually matters right now.Not in theory.
Not in a perfect future version of your life.
But in this season. Then comes the real work: setting a clear goal aligned with how you want your life to feel different knowing that moving away from who you no longer want to be can be just as powerful as moving toward an ideal version of yourself.
Sometimes “I don’t want to feel fragile, uncertain, or guessing anymore” is more motivating than any aspirational image.
The power of a sprint
Most people don’t need to live in permanent optimisation mode.
What they need is permission to sprint occasionally.
A defined block of time where you decide:
“For the next 12 weeks, this matters.”
A sprint works when:
- the goal is simple
- the timeframe is short
- and unnecessary complications are stripped away
No hacks.
No fads.
No performative complexity.
No fads.
No performative complexity.
Just signal, not noise.
The simple recipe
Every effective sprint has the same components:
- The goal – what you’re working toward
- The time – space you deliberately set aside
- The method – how you’ll get there
- Accountability – who keeps you honest
- Measurement – proof that it worked
And here’s the part most people miss:
The real value of a goal isn’t what you get it’s who you must become to get it.
That identity shift is the dividend that lasts long after the sprint ends.
The vehicle (not the destination)
This is where my role comes in.
My programme isn’t the goal.
It’s not the identity.
It’s not the meaning.
It’s not the identity.
It’s not the meaning.
It’s the vehicle.
You decide the destination.
You decide when you’re ready to sprint.
I provide the structure, guidance, and measurement that gets you there efficiently without guesswork.
You decide when you’re ready to sprint.
I provide the structure, guidance, and measurement that gets you there efficiently without guesswork.
Where I fit in
My work isn’t about telling people what their goals should be. It’s about providing a clear structure and objective feedback when someone decides it’s time to focus again. If you want to understand how I do that, and what a structured 12-week sprint can look like, you can read more about my coaching and testing approach [My Services Page].
No pressure.
No rush.
No rush.
When the season is right, you’ll know.