I’m Steve — a coach, CrossFit competitor, and behaviour change nerd with a soft spot for people who know what to do… but struggle to stick with it.I help men and women over 40 build strength, drop body fat, and feel more in control of their health — without extreme diets, punishing routines, or chasing perfection. My approach blends performance-based training with habit psychology, so you don’t just start strong — you stay consistent, even when life gets messy.If you’ve ever felt like you’re great at showing up for everyone else — but keep breaking promises to yourself — you’re in the right place.