I’m Steve — a coach, CrossFit competitor, and behaviour change nerd with a soft spot for people who know what to do… but struggle to stick with it.

I help men and women over 40 build strength, drop body fat, and feel more in control of their health — without extreme diets, punishing routines, or chasing perfection. My approach blends performance-based training with habit psychology, so you don’t just start strong — you stay consistent, even when life gets messy.

If you’ve ever felt like you’re great at showing up for everyone else — but keep breaking promises to yourself — you’re in the right place.